Jens Bachem’s Neighborhood

Been around for a good 10 years but still amazes me... check this out.

Michelle and I went to this last week...was very interesting! Here are some notes on the speech:

Facebook Conference – Black Chandlee: Commercial Director of Facebook

Facebook is NOT a social network, it is a social utility

It takes real offline relationships and helps you manages them online

“Social media is active sharing online”

There are 6 billion photos on Facebook and there are 60 billion views of photos on Facebook a week

Myth: Social media is a fad. 26 million people in the UK use social media every month

Stats:

55% of UK population use social media

Which makes up 85% of the internet population

54% of Facebookers are Female

46% of Facebookers are Male

Age break down:

18 – 24: 43%

25 – 34: 31%

35 – 44: 11%

Examples of level of granularity tracking in Facebook: 17, 394 people mention Toyota in Facebook

The news feed on Facebook is based on an algorithm, based on actions and people you most interact with.

A Social action is the most valuable ad interaction available on Facebook. I.e. if someone takes action on a brands profile; watching a trailer, becoming a friend, and then this shows up in someone’s news feed: more opportunity for a brand to go viral.

There are 12k applications on Facebook

There are 250k new users on Facebook every day

Global break down:

Europe: 29%

US: 33%

Canada: 13%

Other: 21%

Translation app: the newest thing to be introduced. Facebook only currently exists in English. Facebook have developed an app where users in non English speaking countries can translate part of a page and then enter their translation into a vote. The translation with the most votes wins and becomes the official translation of that page. Currently this has been introduced into Spain but is about to be rolled out across Fr and De.

Avatar machine

Came across this interesting experiment. Essentially a rig to hijack your normal 'first person' view and turn it into a video game style 'third person' view.... but in reality... with your eyes. It's nothing more than a camera on sticks and a monitor in front of your face, but it poses some interesting questions.

"The system potentially allows for a diminished sense of social responsibility, and could lead the user to demonstrate behaviors normally reserved for the gaming environment."

Have a look at the video on Marc Owens site...

And check out the other things in the left menu on Marc Owens site, like the voyeur. Interesting stuff.

Or find out how it's done here...
http://electronics.howstuffworks.com/avatar-machine.htm

Were your holiday cards store bought, handmade, online, TBD or MIA?

What's a "Holiday card?". Do you mean Christmas card? Political correctness gone main stream... bah humbug.